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Home / Courses / On Campus Courses / Digital Marketing
  • Overview Of Digital Marketing
    3
    • What is Digital Marketing?
    • Why Digital Marketing?
    • Digital Marketing Channels: Brief
  • Facebook Business Page
    6
    • Types of Facebook page that suit your needs
    • Introduction to Facebook page
    • Facebook page creation
    • Optimizing of the Facebook Page for greater discoverability
    • Explain offer, event, service, shop
    • Facebook page insight
  • Facebook Advertising 1
    5
    • Difference between Post and Ads
    • Prerequisite of Facebook Ads
    • Setting up the Business Manager/Ad account and its role
    • Understanding Facebook’s Ad Structure
    • Facebook Ads objective
  • Facebook Advertising 2
    8
    • Defining your ideal target audience
    • Audience targeting (Behaviors, Interests, Demographics, Connections, Age ranges, Languages, or Locations)
    • Ads Placement
    • Ads budget Planning and Strategy
    • Setting Facebook Ad bidding and optimization
    • Source of images
    • Creation of Facebook ads copywriting
    • Creating an Ad Campaign
  • Facebook Advertising 3
    7
    • Facebook Shop Creation
    • Adding Product in Facebook Shop
    • Facebook Commerce Manager
    • What is Facebook pixel
    • How to create Facebook pixel
    • Setup Facebook Pixel on your website
    • Setup Different Pixel event
  • Facebook Retargeting
    4
    • Concept of Remarketing Strategy
    • Create different custom audiences
    • Create lookalike Audiences
    • Evaluating and optimizing the performance of ad campaigns
  • SEO Overview
    4
    • What is SEO? How it works
    • Importance of SEO
    • Types of SEO
    • Google Algorithms, Google Ranking Factors
  • Keyword for SEO
    3
    • What is Keyword
    • Types of Keywords
    • Keyword Research free and paid method
  • All about Website
    2
    • What is domain, Domain best practice for website, What is hosting, Buying procedure of Domain & Hosting
    • What is CMS, WordPress CMS installation and basic customization
  • Content Strategy
    3
    • Content Planing from the selected Keywords
    • What are quality contents?
    • SEO and USER friendly Content Writing
  • Complete On Page SEO using Yoast/Rank Math plugin
    1
    • Complete On Page SEO using Yoast/Rank Math plugin
  • Technical SEO 1
    2
    • Google Search Console Setup and overview
    • Google Analytics Setup and overview
  • Technical SEO 2
    2
    • Google Tag Manager Setup and Overview
    • SEO error fixing: Accessibility & Indexation, Accelerated Mobile Pages, Meta Data Missing, Status Codes(200, 301, 302, 304, 404)
  • OFF Page SEO 1
    5
    • Anchor Text Planning
    • Link Building Planning
    • Comment Backlink
    • Profile Backlink
    • Social Bookmarking
  • OFF Page SEO 2
    5
    • Guest Posing
    • Web 2.0
    • Article Submission
    • Document Sharing Backlink
    • Govt.+Edu. Backlink etc
  • Local SEO
    3
    • What is local SEO, Importance
    • NAP Idea and Consistency, GMB
    • Citation
  • YouTube Introduction
    3
    • Why YouTube?
    • What is Niche, How to choose profitable Niche for YouTube?
    • YouTube Content Ideas for your Niche, Content Planning
  • YouTube Channel
    3
    • YouTube Graphics design and best practice
    • YouTube Channel Optimization
    • YouTube Dashboard, Analytics
  • YouTube Video
    3
    • Video Optimization On Page
    • Video Optimization Off
    • Earning Scopes
  • Instagram
    6
    • Niche Selection
    • Create a Powerful account (Business Profile) – Handle – Name – Display Photo – Bio – CTA
    • Content Plan – Listening from Popular Brands – Act Like a Human, not like a Businessman – When the ideal time – How do u post – Exposure – Hashtag, Social Sharing
    • Instagram Marketing (Basic) – Audience – Place Identification – Short Term/ Long Term goal – Competition
    • Instagram Tools – Schedule Post – Design Tool – Marketing Tool
    • Paid Marketing (Sponsored)
  • Google Ads 1
    4
    • Overview of Google Ads
    • Account Setup – What is an MCC account? – How to Create an MCC account? – Access management in an MCC account. – Creating an Ad account under MCC with billing. -Basic Navigation of Google ads account.
    • Search Ad – What is a Search Ad? Difference between SEO and SEM. Benefits of SEM, etc. – How to create a Search campaign.
    • Keyword Research with Keyword planner. – Importance of choosing the right keywords – What is Keyword planner? – How to explore keywords for a specific niche/Product?
  • Google Ads 2
    2
    • Display Ad – Overview of Display Ad / Web Banner. – Display Ad Ecosystem, Ad serving types: Fixed banner, Ad networks, DSP, PMP – Display Ad through Google ads/ Examples. – Campaign, Ad-group, Ad setup walk-through – Targeting options – Bidding Model: CPM, CPC, vCPM – Optimization and Reporting – Ad policies (Banner sizes, <150kb, Frame rate, etc)
    • Video Ad – Overview and Types of YouTube ads – Campaign, Ad-group, Ad setup process – Choosing the right targeting based on Product/Niche/Audience – Bidding model: CPM, CPV – Measurement metrics- (View through rate, CTR, Watch percentage etc.) – Optimization and Reporting
  • E-mail Marketing
    5
    • Email Marketing Intro
    • Sign up for MailChimp & Choosing a Plan
    • Create a Campaign – Create an Email
    • Email Content
    • Analytics in MailChimp
  • LinkedIn Marketing
    15
    • Welcome to LinkedIn
    • Sign up for new profile
    • Setting up your LinkedIn profile
    • Accomplishments to your profile
    • Adding Profile Photo and Professional Background Photo
    • Adding Media – video and blog
    • Changing your LinkedIn URL
    • Adding your website and YouTube channel (If you have)
    • Shareable content – article and post
    • Case study – LinkedIn Company page example
    • Creating company profile page
    • Managing your LinkedIn company profile
    • Publishing new content on your company page
    • Marketing Dashboard
    • ABC of Podcast

Digital Marketing

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Prev Search Ad – What is a Search Ad? Difference between SEO and SEM. Benefits of SEM, etc. – How to create a Search campaign.
Next Display Ad – Overview of Display Ad / Web Banner. – Display Ad Ecosystem, Ad serving types: Fixed banner, Ad networks, DSP, PMP – Display Ad through Google ads/ Examples. – Campaign, Ad-group, Ad setup walk-through – Targeting options – Bidding Model: CPM, CPC, vCPM – Optimization and Reporting – Ad policies (Banner sizes, <150kb, Frame rate, etc)

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