Digital Marketing - CodersTrust Bangladesh

Overview Of Digital Marketing

3
- What is Digital Marketing?
- Why Digital Marketing?
- Digital Marketing Channels: Brief
Facebook Business Page

6
- Types of Facebook page that suit your needs
- Introduction to Facebook page
- Facebook page creation
- Optimizing of the Facebook Page for greater discoverability
- Explain offer, event, service, shop
- Facebook page insight
Facebook Advertising 1

5
- Difference between Post and Ads
- Prerequisite of Facebook Ads
- Setting up the Business Manager/Ad account and its role
- Understanding Facebook’s Ad Structure
- Facebook Ads objective
Facebook Advertising 2

8
- Defining your ideal target audience
- Audience targeting (Behaviors, Interests, Demographics, Connections, Age ranges, Languages, or Locations)
- Ads Placement
- Ads budget Planning and Strategy
- Setting Facebook Ad bidding and optimization
- Source of images
- Creation of Facebook ads copywriting
- Creating an Ad Campaign
Facebook Advertising 3

7
- Facebook Shop Creation
- Adding Product in Facebook Shop
- Facebook Commerce Manager
- What is Facebook pixel
- How to create Facebook pixel
- Setup Facebook Pixel on your website
- Setup Different Pixel event
Facebook Retargeting

4
- Concept of Remarketing Strategy
- Create different custom audiences
- Create lookalike Audiences
- Evaluating and optimizing the performance of ad campaigns
SEO Overview

4
- What is SEO? How it works
- Importance of SEO
- Types of SEO
- Google Algorithms, Google Ranking Factors
Keyword for SEO

3
- What is Keyword
- Types of Keywords
- Keyword Research free and paid method
All about Website

2
- What is domain, Domain best practice for website, What is hosting, Buying procedure of Domain & Hosting
- What is CMS, WordPress CMS installation and basic customization
Content Strategy

3
- Content Planing from the selected Keywords
- What are quality contents?
- SEO and USER friendly Content Writing
Complete On Page SEO using Yoast/Rank Math plugin

1
- Complete On Page SEO using Yoast/Rank Math plugin
Technical SEO 1

2
- Google Search Console Setup and overview
- Google Analytics Setup and overview
Technical SEO 2

2
- Google Tag Manager Setup and Overview
- SEO error fixing: Accessibility & Indexation, Accelerated Mobile Pages, Meta Data Missing, Status Codes(200, 301, 302, 304, 404)
OFF Page SEO 1

5
- Anchor Text Planning
- Link Building Planning
- Comment Backlink
- Profile Backlink
- Social Bookmarking
OFF Page SEO 2

5
- Guest Posing
- Web 2.0
- Article Submission
- Document Sharing Backlink
- Govt.+Edu. Backlink etc
Local SEO

3
- What is local SEO, Importance
- NAP Idea and Consistency, GMB
- Citation
YouTube Introduction

3
- Why YouTube?
- What is Niche, How to choose profitable Niche for YouTube?
- YouTube Content Ideas for your Niche, Content Planning
YouTube Channel

3
- YouTube Graphics design and best practice
- YouTube Channel Optimization
- YouTube Dashboard, Analytics
YouTube Video

3
- Video Optimization On Page
- Video Optimization Off
- Earning Scopes
Instagram

6
- Niche Selection
- Create a Powerful account (Business Profile) – Handle – Name – Display Photo – Bio – CTA
- Content Plan – Listening from Popular Brands – Act Like a Human, not like a Businessman – When the ideal time – How do u post – Exposure – Hashtag, Social Sharing
- Instagram Marketing (Basic) – Audience – Place Identification – Short Term/ Long Term goal – Competition
- Instagram Tools – Schedule Post – Design Tool – Marketing Tool
- Paid Marketing (Sponsored)
Google Ads 1

4
- Overview of Google Ads
- Account Setup – What is an MCC account? – How to Create an MCC account? – Access management in an MCC account. – Creating an Ad account under MCC with billing. -Basic Navigation of Google ads account.
- Search Ad – What is a Search Ad? Difference between SEO and SEM. Benefits of SEM, etc. – How to create a Search campaign.
- Keyword Research with Keyword planner. – Importance of choosing the right keywords – What is Keyword planner? – How to explore keywords for a specific niche/Product?
Google Ads 2

2
- Display Ad – Overview of Display Ad / Web Banner. – Display Ad Ecosystem, Ad serving types: Fixed banner, Ad networks, DSP, PMP – Display Ad through Google ads/ Examples. – Campaign, Ad-group, Ad setup walk-through – Targeting options – Bidding Model: CPM, CPC, vCPM – Optimization and Reporting – Ad policies (Banner sizes, <150kb, Frame rate, etc)
- Video Ad – Overview and Types of YouTube ads – Campaign, Ad-group, Ad setup process – Choosing the right targeting based on Product/Niche/Audience – Bidding model: CPM, CPV – Measurement metrics- (View through rate, CTR, Watch percentage etc.) – Optimization and Reporting
E-mail Marketing

5
- Email Marketing Intro
- Sign up for MailChimp & Choosing a Plan
- Create a Campaign – Create an Email
- Email Content
- Analytics in MailChimp
LinkedIn Marketing

15
- Welcome to LinkedIn
- Sign up for new profile
- Setting up your LinkedIn profile
- Accomplishments to your profile
- Adding Profile Photo and Professional Background Photo
- Adding Media – video and blog
- Changing your LinkedIn URL
- Adding your website and YouTube channel (If you have)
- Shareable content – article and post
- Case study – LinkedIn Company page example
- Creating company profile page
- Managing your LinkedIn company profile
- Publishing new content on your company page
- Marketing Dashboard
- ABC of Podcast

Digital Marketing

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Prev Search Ad – What is a Search Ad? Difference between SEO and SEM. Benefits of SEM, etc. – How to create a Search campaign.

Next Display Ad – Overview of Display Ad / Web Banner. – Display Ad Ecosystem, Ad serving types: Fixed banner, Ad networks, DSP, PMP – Display Ad through Google ads/ Examples. – Campaign, Ad-group, Ad setup walk-through – Targeting options – Bidding Model: CPM, CPC, vCPM – Optimization and Reporting – Ad policies (Banner sizes, <150kb, Frame rate, etc)

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