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- Digital Marketing
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Overview Of Digital Marketing
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Facebook Business Page
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Facebook Advertising 1
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Facebook Advertising 2
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Defining your ideal target audience
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Audience targeting (Behaviors, Interests, Demographics, Connections, Age ranges, Languages, or Locations)
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Ads Placement
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Ads budget Planning and Strategy
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Setting Facebook Ad bidding and optimization
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Source of images
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Creation of Facebook ads copywriting
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Creating an Ad Campaign
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Defining your ideal target audience
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Facebook Advertising 3
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Facebook Retargeting
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SEO Overview
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Keyword for SEO
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All about Website
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Content Strategy
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Complete On Page SEO using Yoast/Rank Math plugin
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Technical SEO 1
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Technical SEO 2
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OFF Page SEO 1
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OFF Page SEO 2
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Local SEO
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YouTube Introduction
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YouTube Channel
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YouTube Video
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Instagram
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Niche Selection
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Create a Powerful account (Business Profile) – Handle – Name – Display Photo – Bio – CTA
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Content Plan – Listening from Popular Brands – Act Like a Human, not like a Businessman – When the ideal time – How do u post – Exposure – Hashtag, Social Sharing
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Instagram Marketing (Basic) – Audience – Place Identification – Short Term/ Long Term goal – Competition
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Instagram Tools – Schedule Post – Design Tool – Marketing Tool
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Paid Marketing (Sponsored)
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Niche Selection
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Google Ads 1
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Overview of Google Ads
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Account Setup – What is an MCC account? – How to Create an MCC account? – Access management in an MCC account. – Creating an Ad account under MCC with billing. -Basic Navigation of Google ads account.
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Search Ad – What is a Search Ad? Difference between SEO and SEM. Benefits of SEM, etc. – How to create a Search campaign.
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Keyword Research with Keyword planner. – Importance of choosing the right keywords – What is Keyword planner? – How to explore keywords for a specific niche/Product?
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Overview of Google Ads
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Google Ads 2
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Display Ad – Overview of Display Ad / Web Banner. – Display Ad Ecosystem, Ad serving types: Fixed banner, Ad networks, DSP, PMP – Display Ad through Google ads/ Examples. – Campaign, Ad-group, Ad setup walk-through – Targeting options – Bidding Model: CPM, CPC, vCPM – Optimization and Reporting – Ad policies (Banner sizes, <150kb, Frame rate, etc)
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Video Ad – Overview and Types of YouTube ads – Campaign, Ad-group, Ad setup process – Choosing the right targeting based on Product/Niche/Audience – Bidding model: CPM, CPV – Measurement metrics- (View through rate, CTR, Watch percentage etc.) – Optimization and Reporting
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Display Ad – Overview of Display Ad / Web Banner. – Display Ad Ecosystem, Ad serving types: Fixed banner, Ad networks, DSP, PMP – Display Ad through Google ads/ Examples. – Campaign, Ad-group, Ad setup walk-through – Targeting options – Bidding Model: CPM, CPC, vCPM – Optimization and Reporting – Ad policies (Banner sizes, <150kb, Frame rate, etc)
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E-mail Marketing
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LinkedIn Marketing
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Welcome to LinkedIn
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Sign up for new profile
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Setting up your LinkedIn profile
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Accomplishments to your profile
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Adding Profile Photo and Professional Background Photo
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Adding Media – video and blog
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Changing your LinkedIn URL
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Adding your website and YouTube channel (If you have)
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Shareable content – article and post
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Case study – LinkedIn Company page example
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Creating company profile page
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Managing your LinkedIn company profile
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Publishing new content on your company page
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Marketing Dashboard
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ABC of Podcast
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Welcome to LinkedIn
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Search Ad – What is a Search Ad? Difference between SEO and SEM. Benefits of SEM, etc. – How to create a Search campaign.
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Display Ad – Overview of Display Ad / Web Banner. – Display Ad Ecosystem, Ad serving types: Fixed banner, Ad networks, DSP, PMP – Display Ad through Google ads/ Examples. – Campaign, Ad-group, Ad setup walk-through – Targeting options – Bidding Model: CPM, CPC, vCPM – Optimization and Reporting – Ad policies (Banner sizes, <150kb, Frame rate, etc)
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