-
Overview Of Digital Marketing
-
Facebook Business Page
-
Facebook Advertising 1
-
Facebook Advertising 2
- Defining your ideal target audience
- Audience targeting (Behaviors, Interests, Demographics, Connections, Age ranges, Languages, or Locations)
- Ads Placement
- Ads budget Planning and Strategy
- Setting Facebook Ad bidding and optimization
- Source of images
- Creation of Facebook ads copywriting
- Creating an Ad Campaign
-
Facebook Advertising 3
-
Facebook Retargeting
-
SEO Overview
-
Keyword for SEO
-
All about Website
-
Content Strategy
-
Complete On Page SEO using Yoast/Rank Math plugin
-
Technical SEO 1
-
Technical SEO 2
-
OFF Page SEO 1
-
OFF Page SEO 2
-
Local SEO
-
YouTube Introduction
-
YouTube Channel
-
YouTube Video
-
Instagram
- Niche Selection
- Create a Powerful account (Business Profile) – Handle – Name – Display Photo – Bio – CTA
- Content Plan – Listening from Popular Brands – Act Like a Human, not like a Businessman – When the ideal time – How do u post – Exposure – Hashtag, Social Sharing
- Instagram Marketing (Basic) – Audience – Place Identification – Short Term/ Long Term goal – Competition
- Instagram Tools – Schedule Post – Design Tool – Marketing Tool
- Paid Marketing (Sponsored)
-
Google Ads 1
- Overview of Google Ads
- Account Setup – What is an MCC account? – How to Create an MCC account? – Access management in an MCC account. – Creating an Ad account under MCC with billing. -Basic Navigation of Google ads account.
- Search Ad – What is a Search Ad? Difference between SEO and SEM. Benefits of SEM, etc. – How to create a Search campaign.
- Keyword Research with Keyword planner. – Importance of choosing the right keywords – What is Keyword planner? – How to explore keywords for a specific niche/Product?
-
Google Ads 2
- Display Ad – Overview of Display Ad / Web Banner. – Display Ad Ecosystem, Ad serving types: Fixed banner, Ad networks, DSP, PMP – Display Ad through Google ads/ Examples. – Campaign, Ad-group, Ad setup walk-through – Targeting options – Bidding Model: CPM, CPC, vCPM – Optimization and Reporting – Ad policies (Banner sizes, <150kb, Frame rate, etc)
- Video Ad – Overview and Types of YouTube ads – Campaign, Ad-group, Ad setup process – Choosing the right targeting based on Product/Niche/Audience – Bidding model: CPM, CPV – Measurement metrics- (View through rate, CTR, Watch percentage etc.) – Optimization and Reporting
-
E-mail Marketing
-
LinkedIn Marketing
- Welcome to LinkedIn
- Sign up for new profile
- Setting up your LinkedIn profile
- Accomplishments to your profile
- Adding Profile Photo and Professional Background Photo
- Adding Media – video and blog
- Changing your LinkedIn URL
- Adding your website and YouTube channel (If you have)
- Shareable content – article and post
- Case study – LinkedIn Company page example
- Creating company profile page
- Managing your LinkedIn company profile
- Publishing new content on your company page
- Marketing Dashboard
- ABC of Podcast
Prev
Types of SEO
Next
What is Keyword