Digital Marketing

COURSE DESCRIPTION

This Digital Marketing Training Program provides a detailed understanding about Digital Marketing concepts, strategies and implementation, including planning a website, website promotion, email and Search Engine Optimization (SEO) campaigns and integrating digital marketing with traditional marketing.

Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.

CERTIFICATION

After completing the course students will become an expert Digital Marketer. They will become certified in social media marketing, search engine marketing, YouTube marketing, SEO, and affiliate marketing.

LEARNING OUTCOMES

On completion of the course, students will be able to:

• Undertake Social Media Marketing
• Create and manage Facebook Ad Campaign
• Use Advance Facebook advertisement strategies
• Undertake YouTube Marketing
• Use Google and Bing Analytics
• Create and manage Mobile Advertising Campaigns

 Highlight

• Basics of Marketing
• Comparison of Traditional and Digital Marketing
• Statistics of Digital Marketing
• Benefits of Digital marketing
• Latest Digital marketing trends
• Digital marketing platforms
• Digital Marketing strategy for websites
• Career opportunities in digital marketing
• Student will be instructed on the fundamentals of:
• Effective branding as a freelancer
• Creating an effective 100% complete profile on Freelance marketplaces
• How to communicate with the client
• How to bid and win jobs
• How to manage projects and receive high ratings

Course requirements/ prerequisites:

• Basic knowledge of PCs, MS Windows, internet and online proficiency
• Basic knowledge of English (reading/writing/speaking)
• Familiarity with coding (for HTML/ CSS etc.)

Software Taught

• Facebook Business Manager,
• Google Adword,
• YouTube,
• Email software