Digital Marketing
COURSE DESCRIPTION This Digital Marketing Training Program provides a detailed understanding about Digital Marketing concepts, strategies and implementation, including planning
COURSE DESCRIPTION
This Digital Marketing Training Program provides a detailed understanding about Digital Marketing concepts, strategies and implementation, including planning a website, website promotion, email and Search Engine Optimization (SEO) campaigns and integrating digital marketing with traditional marketing.
Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.
CERTIFICATION
After completing the course students will become an expert Digital Marketer. They will become certified in social media marketing, search engine marketing, YouTube marketing, SEO, and affiliate marketing.
LEARNING OUTCOMES
On completion of the course, students will be able to:
- Undertake Social Media Marketing
- Create and manage Facebook Ad Campaign
- Use Advance Facebook advertisement strategies
- Undertake YouTube Marketing
- Use Google and Bing Analytics
- Create and manage Mobile Advertising Campaigns
Highlight
- Basics of Marketing
- Comparison of Traditional and Digital Marketing
- Statistics of Digital Marketing
- Benefits of Digital marketing
- Latest Digital marketing trends
- Digital marketing platforms
- Digital Marketing strategy for websites
- Career opportunities in digital marketing
- Student will be instructed on the fundamentals of:
- Effective branding as a freelancer
- Creating an effective 100% complete profile on Freelance marketplaces
- How to communicate with the client
- How to bid and win jobs
- How to manage projects and receive high ratings
Course requirements/ prerequisites:
- Basic knowledge of PCs, MS Windows, internet and online proficiency
- Basic knowledge of English (reading/writing/speaking)
- Familiarity with coding (for HTML/ CSS etc.)
Software Taught
- Facebook Business Manager,
- Google Adword,
- YouTube,
- Email software
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Overview Of Digital Marketing
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Facebook Business Page
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Facebook Advertising 1
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Facebook Advertising 2
- Defining your ideal target audience
- Audience targeting (Behaviors, Interests, Demographics, Connections, Age ranges, Languages, or Locations)
- Ads Placement
- Ads budget Planning and Strategy
- Setting Facebook Ad bidding and optimization
- Source of images
- Creation of Facebook ads copywriting
- Creating an Ad Campaign
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Facebook Advertising 3
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Facebook Retargeting
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SEO Overview
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Keyword for SEO
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All about Website
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Content Strategy
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Complete On Page SEO using Yoast/Rank Math plugin
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Technical SEO 1
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Technical SEO 2
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OFF Page SEO 1
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OFF Page SEO 2
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Local SEO
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YouTube Introduction
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YouTube Channel
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YouTube Video
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Instagram
- Niche Selection
- Create a Powerful account (Business Profile) – Handle – Name – Display Photo – Bio – CTA
- Content Plan – Listening from Popular Brands – Act Like a Human, not like a Businessman – When the ideal time – How do u post – Exposure – Hashtag, Social Sharing
- Instagram Marketing (Basic) – Audience – Place Identification – Short Term/ Long Term goal – Competition
- Instagram Tools – Schedule Post – Design Tool – Marketing Tool
- Paid Marketing (Sponsored)
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Google Ads 1
- Overview of Google Ads
- Account Setup – What is an MCC account? – How to Create an MCC account? – Access management in an MCC account. – Creating an Ad account under MCC with billing. -Basic Navigation of Google ads account.
- Search Ad – What is a Search Ad? Difference between SEO and SEM. Benefits of SEM, etc. – How to create a Search campaign.
- Keyword Research with Keyword planner. – Importance of choosing the right keywords – What is Keyword planner? – How to explore keywords for a specific niche/Product?
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Google Ads 2
- Display Ad – Overview of Display Ad / Web Banner. – Display Ad Ecosystem, Ad serving types: Fixed banner, Ad networks, DSP, PMP – Display Ad through Google ads/ Examples. – Campaign, Ad-group, Ad setup walk-through – Targeting options – Bidding Model: CPM, CPC, vCPM – Optimization and Reporting – Ad policies (Banner sizes, <150kb, Frame rate, etc)
- Video Ad – Overview and Types of YouTube ads – Campaign, Ad-group, Ad setup process – Choosing the right targeting based on Product/Niche/Audience – Bidding model: CPM, CPV – Measurement metrics- (View through rate, CTR, Watch percentage etc.) – Optimization and Reporting
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E-mail Marketing
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LinkedIn Marketing
- Welcome to LinkedIn
- Sign up for new profile
- Setting up your LinkedIn profile
- Accomplishments to your profile
- Adding Profile Photo and Professional Background Photo
- Adding Media – video and blog
- Changing your LinkedIn URL
- Adding your website and YouTube channel (If you have)
- Shareable content – article and post
- Case study – LinkedIn Company page example
- Creating company profile page
- Managing your LinkedIn company profile
- Publishing new content on your company page
- Marketing Dashboard
- ABC of Podcast
Instructor
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৳ 10,000
Course Features
- Duration 72 hour
- Max Students 0
- Enrolled 0
- Re-take Course 0
- Assessments Self
