Search Engine Optimization:
⇒ Know why SEO is important
⇒ Understand the key terms & concepts
⇒ Implement effective back-linking & search engine marketing plans
⇒ Learn the difference between on-page SEO and off-page SEO
⇒ Learn how to optimize images and videos
⇒ Understand how to conduct keyword research & analysis
⇒ Learn best practice techniques for creating written content
⇒ Understand common mistakes and how to avoid making them
⇒ Conduct competitor analysis
⇒ Understand how to reverse engineer competitor backlinking strategies
⇒ Learn how to outs
Social Media Marketing:
Upon completion of this course you will understand how to do marketing through Facebook, Twitter, Google Plus, YouTube, LinkedIn, Pinterest and Instagram. This course will also help you to start your Freelancing life on Offshore Marketplace like Upwork, Elance etc. as a Social Media Marketer.
This will also help you to work for local market clients. You can also use plans and strategies for your own business, if you have and you can increase your business revenues. Overall, this course will help to save your time and will help your brand to prevent Social Media Disasters.
Contents of Training
Of course, every Course has its outline. So before we start the lessons, we’re giving you the breakdown of the main modules and what you’ll be getting out of it
Course 1:Search Engine Optimization
Section 1: What is SEO?
Why is SEO important?
How do people find your website?
How do search engines find your website?
What does Google measure?
The Importance of Networking
The necessity of Branding & Exposure
Can I do SEO for myself or my business?
Order of SEO
Section 2: How Search Engines Work
Putting Search Engines in Context
Meeting the Search Engines
Recognizing and Reading Search Results
Getting Your Site in the Right Results
Knowing What Drives Search Results
Spam Issues: When Search Engines Get Fooled
Section 3: Keyword Strategy
Employing Keyword Research Techniques and Tools
Importance of using Paid & Free tool versions
To find the best keyword for SEO
To understand competition
Exploiting Pay Per Click Lessons Learned
Assigning Keywords to Pages
Adding and Maintaining Keywords
To plan Offpage SEO and Link Building Strategy
To find topics for blogging
For planning your social media marketing
For planning and designing your site structure
For copywriting and write-ups for your website
Find global search volume for specific keyword
Find country based/local search volume for specific keyword
Find the competition of the keyword
Find the PPC Bid price of the keyword
Find local search/ general search trends
Find effective, easy & hard to target keywords
Hunting your initial Keywords to rank your website in the Google Search Result page In a proper approach.
Section 4: Classifying the Keywords According to Their Types
Product or Service Keywords
Demographic Segmented Keywords
Call to Action Keywords
Applying KW Research Thumb rule to identify the best keywords to start with.
Section 5: Obtaining the killer concept to analyze the market competition to research keywords
Idea from Search Engine
KW in URL
KW in page meta description
Implementing the Concept of “Keyword Rich Domain” to Select the Perfect Domain on Your Preferred niche.
Having the positive Impact of EMD in terms of ranking
Planning and Developing of a KW based website.
Decorating the Website Structure along with site navigation to make it more and more SEO and user friendly. Selecting Domain to make it user and Search Engine Friendly.
Getting relevant KW ideas from Google instant & related searches to gather more specific keyword concepts.
Understanding what KWs your competitors are using to get their website ranked in the Google Search Results
Applying anchor text effectively to understand the power & value of it.
Using Google Keyword Planner Tool with Practical hands-on demonstration.
Application of Paid Keyword Tool to find out the goldmine strategy to research perfect keywords.
Looking the projects at Marketplace on Keyword Research and get to know about your capability & working opportunity.
Establishing you as an Elite Keyword Researcher by studying Marketplace profiles of established freelancers.
Section 6: Creating Content
Selecting a Style for Your Audience
Establishing Content Depth and Page Length
Adding Keyword-Specific Content
Dealing with Duplicate Content
Adapting and Crediting Your Content
Setting up and planning for your Targeted Audience to Obtain the Maximum Output.
Interacting with your audience to increase the user engagement within your blog/website.
Creating a Blog on your preferred niche and blog about what you love.
Scheduling the time frame For your incredible Blogging Profession.
Figuring out the key features and fundamental elements of a blog
Applying the Must Do’s After Starting A blog
Section 7: SEO Web Design
The Basics of SEO Web Design
Building an SEO-Friendly Site
Making Your Page Search Engine-Compatible
Perfecting Navigation and Linking Techniques
Making of Your First Blog with Blogger CMS by Implementing the Pros and Cons of SEO
Selecting and Finding Out the Perfect Template having Search Engine Friendly features
Creating the Must To Have pages in a Blog That You Should Never Avoid
Live checking of few Sample Blogger blogs at a glance for a transparent concept
Section 8: Making of Your First Blog with Wordpress CMS
Domain pointing to hosting server
Adding domain on cPanel using & Addon Domain
Uploading and installing Themes
Installing important WP plugins
Publishing and optimizing articles in Wordpress CMS
Managing WordPress SEO plugin while publishing articles/contents.
Section 9: Linking & Analyzing Results
Employing Linking Strategies
Structuring Internal Links
Vetting External Links
Connecting with Social Networks
Employing Site Analytics
Tracking Behavior with Web Analytics
Section 10: On-Page Optimization
Basics of On-Page Optimization
On-Page Optimization elements & factors
Title Tag Optimization (Length, Duplicate issue, Relevancy)
Idea on Stuffing Keywords in title tag and why it’s a bad SEO practice
Analysis of the latest updates regarding Title Tag Optimization
The Pixel rule & calculation procedure using online resource or tool
Swapping of the Post title & the blog title in blogger.com blog to make it more optimized for the Search Engine
Knowing the idea about Meta Description Tag (Length, Duplicate issue, Relevancy & KW implementation in MDT)
Evaluating Meta Keyword Tags and getting the clear idea on the topic.
Application and significance of Meta Keywords Tag from Search Engine perspective
Checking of the Meta tags using various online meta tag checker tools or manually
Swapping of the tags and The usage of Heading Tags in blogger.com
Reducing Bounce Rate of Your Blog (Knowing the Bounce Rate concept, Step by step process to reduce bounce rate.)
Image ALT Tag (Knowing the image ALT tag concept, Procedure to make image SEO friendly, Adding image ALT & title tag in blogger, Checking with tool if image alt tag is implemented or not)
Selecting an Exact Match Domain for Blogging and knowing the value and weight of having an EMD.
Internal Linking (Knowing about the Internal Linking concept, Internal Linking at its best usage, Showcasing good Internal Linking practices, Internal Linking)
The making of a perfectly optimized page and step by step procedure.
Section 11: Off-Page Optimization
Idea on Dofollow and Nofollow Links Backlink Age & Authority
Example of good and bad backlinks
Idea & introduction to Web 2.0 properties (Knowing about the design and structure of your Web 2.0 and the idea of syndicating content using the platform, Sample Web 2.0 blogs for better understanding the idea)
What is Directory Submission and its SEO advantages?
Knowledge sharing on Yahoo Answers and on other type of Q&A sites
Forum Posting (What is a Forum, Different category of Forums, Golden rules and facts of forums, Forum Posting Works and how it’s related to, SEO/Link-building)
Social Bookmarking and related materials to drive targeted Visitors
Link Wheel (What is Link Wheel, Traditional Link Building Vs Link Wheel, Why we Use Link Wheel, What Does A Link Wheel Do, Creating Link Wheel, Closed Link Wheel, Open Link Wheels or Horseshoe, Random Link Wheel, What type of content for Link Wheel, Promoting Link wheel, Time frame to see results, Useful tips regarding link wheel)
Blog Commenting and related materials for your Website or Your Client site
Introduction to Guest Blogging/Guest Posting with its importance and SEO benefit.
Complete idea on Tiered Link Building and proper way of doing it to increase backlinks to your site.
Learning about the major Search Engine Ranking factors to know what parameters Google takes into consideration for ranking a page.
Complete knowledge on Google Penguin Update , how it works, and its impact on bad quality backlinks.
What is Google Penguin and why it was brought?
Know about the different versions of the Update
Identifying site penalization and knowing about the recovery process after site getting hit by Penguin
Section 12: Competitive Analysis & Outsourcing
And 'what about my site'
When to outsource
What to outsource
Selecting the right SEO provider
Find Who Your SEO Competitors Are
Introduction to Google Webmaster Tools
Google Analytics Introduction
Getting familiar with other handy web analysis tools
Visiting your competitor’s site and analyzing possible parameters and metrics to know their strength and value at where they stand.
Analyzing the keywords Competitors are Using for their SEO and pick idea from there to make your own strategy.
Checking the backlinks of your competitor site to see how strong and worthy they are along with other important SEO factors.
Evaluating Competition & Presence on Social Media to plan your part of the Social Media Marketing strategy.
Section 13: Applying the following major SEO elements, metrics & parameters in your Competitor analysis report file for yourself/the client
Monthly Search Volume
Similar Website Ranking
Pages with & 20 Backlinks
Pages with Exact Keyword/s in Title
No. of sites with Homepage
No. of pages with PA & 30
1st Page Competitor URLs
PR of page
Moz Page Authority
Moz Domain Authority
Whois Domain Age
Putting your findings based on the analysis and your remarks on the SEO competition
Course 2:Social Media Marketing
Section 1: Introduction to Social Media
A true definition of social media
Social media marketing
Branded case studies, both B2B & B2C, of successful businesses
Why social media is working for companies today
Social media optimization
Social media marketing strategy for business
Obstacle of social media marketing
Section 2: Twitter
Twitter Basics & Terminology
Introduction to Twitter
Why Twitter matters
Creating Twitter Profile.
Twitter Profile Graphics.
Twitter Profile Optimization.
Master the 140 Character Twitter Post
Section 3: Establishing Your Twitter Presence
Business Competitor Analysis.
Tweet with Minimal Effort Using Hootsuite
Finding the right people & accounts to follow in your business
How to search properly for information & competitors
Learn how to use Twitter search for specific content and lead generation
Using Twitter lists as a powerful marketing tool
Section 4: Twitter Strategies for Effective Marketing
Twitter Traditional Marketing
Hashtags and trending topics
Twitter Marketing Monitoring Tools
Understanding Klout on Twitter
Section 5: Facebook
Basics of Facebook
Account User Name.
Facebook Graph Search.
Facebook Fan Page
Creating a Business Page
On Page Optimization – Business Page
Business Page Design
Identify your Audience.
Business Competitor Analysis
Scheduling Post, Backdate Post, Event, Milestone , offer.
How to Target Right Audience.
How to increase Engagement.
Call to Action
Business Page Analysis.
Backdoor Marketing Plan.
Super Marketing Plan.
Section 6: Google Plus
Google Plus Basics & Statistics
What is Google Plus
Why are so many businesses using Google Plus
The Google Plus Layout
Optimize a Profile
How to find relevant conversations in Google Plus
Google Plus Event
The Google Plus Page
Setting up a Google Plus Business Page
Business Page Optimization
Business Competitor Analysis
Google Plus Marketing
Backdoor Marketing Plan
3rd Party Tool.
Section 7: YouTube
Layout of YouTube
How to search videos.
Optimize a Profile
Optimizing a YouTube Channel.
Video Uploading Process
Video Optimization (YouTube SEO)
Back-links through YouTube
Keyword Planning and Setup
Digital YouTube Marketing
Section 8: Instagram
Introduction to Instagram
Navigating the layouts
Fixing a new account
Section 9: LinkedIn
How to use LinkedIn
Optimize Your LinkedIn Profile
How to find connections relevant to you and your industry.
LinkedIn For Business
Your LinkedIn company page
Advanced LinkedIn Marketing Strategies
Section 10: Pinterest
The Layout of Pinterest
Pinterest Business Account
Using Pinterest in Your Marketing Campaigns
Blog and YouTube Channel Promotion
Section 11: Content Marketing
Why content is king
Why Image is Queen
Definition of content marketing
Section 12: Actions
Create a Solid Content Marketing Strategy
Content Posting Rules (80-20)
Optimize your content for search.
Publish Regularly and Timely
Measure the success.
Section 13: Advanced Topics
Steps to run a successful Social Media Marketing Campaign
Demand Marketing Policy
Social media salaries
How to get jobs from Marketplaces.