Search Engine Optimization & Social Media Marketing

A Business without SEO & SMM is like building a road without direction.

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Courses Description

Search Engine Optimization: In this online world, it's simply not enough to put up a website and expect customers to come pouring in. Search Engine Optimisation (SEO) is now a key marketing activity for most businesses. Search engine optimization is a method of getting your website to rank higher in search engines—such as Google, Yahoo or Bing. A search engine optimization campaign pairs on-site optimization with off-site tactics, which means you make changes to your site itself while building a portfolio of natural looking backlinks to increase your organic rankings. When Internet users search for your products or services, your website needs to be the first one they find. SEO helps the search engines recognize your relevance to specific keywords that people search for online. The search engine optimization process includes researching keywords, creating content, building links and making sure your website is visible in the search engines.

Don’t be misled by the companies selling you false services and promises, come and learn the principles and techniques you can implement for your website yourself – and achieve the results on your own websites.

Social Media Marketing: Social media marketing is the process of gaining website traffic and increasing your sales. The importance of social media marketing for businesses and organizations is no longer questioned. It has become a worldwide trend in which helps businesses and organizations connect with their customers online and increase brands popularity. This course will help you to know how to promote your business effectively online, achieve better brand awareness, improved customer service, deeper engagement, and broader reach, manage your reputation, reduce your marketing costs etc. Learn best practices for developing and distributing content through Social Media.

Methodology

Interactive Lecture, PowerPoint Presentation, Video Demo, Practice, Question and Answer session.

Learning Outcomes

Search Engine Optimization:

⇒ Know why SEO is important

⇒ Understand the key terms & concepts

⇒ Implement effective back-linking & search engine marketing plans

⇒ Learn the difference between on-page SEO and off-page SEO

⇒ Learn how to optimize images and videos

⇒ Understand how to conduct keyword research & analysis

⇒ Learn best practice techniques for creating written content

⇒ Understand common mistakes and how to avoid making them

⇒ Conduct competitor analysis

⇒ Understand how to reverse engineer competitor backlinking strategies

⇒ Learn how to outs

Social Media Marketing:

Upon completion of this course you will understand how to do marketing through Facebook, Twitter, Google Plus, YouTube, LinkedIn, Pinterest and Instagram. This course will also help you to start your Freelancing life on Offshore Marketplace like Upwork, Elance etc. as a Social Media Marketer.

This will also help you to work for local market clients. You can also use plans and strategies for your own business, if you have and you can increase your business revenues. Overall, this course will help to save your time and will help your brand to prevent Social Media Disasters.

Contents of Training

Of course, every Course has its outline. So before we start the lessons, we’re giving you the breakdown of the main modules and what you’ll be getting out of it

Course 1:Search Engine Optimization

Section 1: What is SEO?

Define "SEO"
Why is SEO important?
How do people find your website?
How do search engines find your website?
What does Google measure?
The Importance of Networking
The necessity of Branding & Exposure
Can I do SEO for myself or my business?
Order of SEO

Section 2: How Search Engines Work

Putting Search Engines in Context
Meeting the Search Engines
Recognizing and Reading Search Results
Getting Your Site in the Right Results
Knowing What Drives Search Results
Spam Issues: When Search Engines Get Fooled

Section 3: Keyword Strategy

Employing Keyword Research Techniques and Tools
Importance of using Paid & Free tool versions
To find the best keyword for SEO
To understand competition
Exploiting Pay Per Click Lessons Learned
Assigning Keywords to Pages
Adding and Maintaining Keywords
To plan Offpage SEO and Link Building Strategy
To find topics for blogging
For planning your social media marketing
For planning and designing your site structure
For copywriting and write-ups for your website
Find global search volume for specific keyword
Find country based/local search volume for specific keyword
Find the competition of the keyword
Find the PPC Bid price of the keyword
Find local search/ general search trends
Find effective, easy & hard to target keywords
Hunting your initial Keywords to rank your website in the Google Search Result page In a proper approach.

Section 4: Classifying the Keywords According to Their Types

Product or Service Keywords
Brand Keywords
Modifier Keywords
Entity Keywords
Geographic Keywords
Demographic Segmented Keywords
Call to Action Keywords
Educational Keywords
B2B Keywords
Applying KW Research Thumb rule to identify the best keywords to start with.

Section 5: Obtaining the killer concept to analyze the market competition to research keywords

Allintitle concept
Idea from Search Engine
KW in URL
KW in page meta description
Implementing the Concept of “Keyword Rich Domain” to Select the Perfect Domain on Your Preferred niche.
Having the positive Impact of EMD in terms of ranking
Planning and Developing of a KW based website.
Decorating the Website Structure along with site navigation to make it more and more SEO and user friendly. Selecting Domain to make it user and Search Engine Friendly.
Getting relevant KW ideas from Google instant & related searches to gather more specific keyword concepts.
Understanding what KWs your competitors are using to get their website ranked in the Google Search Results
Applying anchor text effectively to understand the power & value of it.
Using Google Keyword Planner Tool with Practical hands-on demonstration.
Application of Paid Keyword Tool to find out the goldmine strategy to research perfect keywords.
Looking the projects at Marketplace on Keyword Research and get to know about your capability & working opportunity.
Establishing you as an Elite Keyword Researcher by studying Marketplace profiles of established freelancers.

Section 6: Creating Content

Selecting a Style for Your Audience
Establishing Content Depth and Page Length
Adding Keyword-Specific Content
Dealing with Duplicate Content
Adapting and Crediting Your Content
Setting up and planning for your Targeted Audience to Obtain the Maximum Output.
Interacting with your audience to increase the user engagement within your blog/website.
Creating a Blog on your preferred niche and blog about what you love.
Scheduling the time frame For your incredible Blogging Profession.
Figuring out the key features and fundamental elements of a blog
Applying the Must Do’s After Starting A blog

Section 7: SEO Web Design

The Basics of SEO Web Design
Building an SEO-Friendly Site
Making Your Page Search Engine-Compatible
Perfecting Navigation and Linking Techniques
Making of Your First Blog with Blogger CMS by Implementing the Pros and Cons of SEO
Selecting and Finding Out the Perfect Template having Search Engine Friendly features
Creating the Must To Have pages in a Blog That You Should Never Avoid
Live checking of few Sample Blogger blogs at a glance for a transparent concept

Section 8: Making of Your First Blog with Wordpress CMS

Domain pointing to hosting server
Adding domain on cPanel using & Addon Domain
Installing WordPress
Uploading and installing Themes
Installing important WP plugins
Publishing and optimizing articles in Wordpress CMS
Managing WordPress SEO plugin while publishing articles/contents.

Section 9: Linking & Analyzing Results

Employing Linking Strategies
Obtaining Links
Structuring Internal Links
Vetting External Links
Connecting with Social Networks
Employing Site Analytics
Tracking Behavior with Web Analytics

Section 10: On-Page Optimization

Basics of On-Page Optimization
On-Page Optimization elements & factors
Title Tag Optimization (Length, Duplicate issue, Relevancy)
Idea on Stuffing Keywords in title tag and why it’s a bad SEO practice
Analysis of the latest updates regarding Title Tag Optimization
The Pixel rule & calculation procedure using online resource or tool
Swapping of the Post title & the blog title in blogger.com blog to make it more optimized for the Search Engine
Knowing the idea about Meta Description Tag (Length, Duplicate issue, Relevancy & KW implementation in MDT)
Evaluating Meta Keyword Tags and getting the clear idea on the topic.
Application and significance of Meta Keywords Tag from Search Engine perspective
Checking of the Meta tags using various online meta tag checker tools or manually
Swapping of the tags and The usage of Heading Tags in blogger.com
Reducing Bounce Rate of Your Blog (Knowing the Bounce Rate concept, Step by step process to reduce bounce rate.)
Image ALT Tag (Knowing the image ALT tag concept, Procedure to make image SEO friendly, Adding image ALT & title tag in blogger, Checking with tool if image alt tag is implemented or not)
Selecting an Exact Match Domain for Blogging and knowing the value and weight of having an EMD.
Internal Linking (Knowing about the Internal Linking concept, Internal Linking at its best usage, Showcasing good Internal Linking practices, Internal Linking)
The making of a perfectly optimized page and step by step procedure.

Section 11: Off-Page Optimization

Idea on Dofollow and Nofollow Links Backlink Age & Authority
Example of good and bad backlinks
Idea & introduction to Web 2.0 properties (Knowing about the design and structure of your Web 2.0 and the idea of syndicating content using the platform, Sample Web 2.0 blogs for better understanding the idea)
What is Directory Submission and its SEO advantages?
Knowledge sharing on Yahoo Answers and on other type of Q&A sites
Forum Posting (What is a Forum, Different category of Forums, Golden rules and facts of forums, Forum Posting Works and how it’s related to, SEO/Link-building)
Social Bookmarking and related materials to drive targeted Visitors
Link Wheel (What is Link Wheel, Traditional Link Building Vs Link Wheel, Why we Use Link Wheel, What Does A Link Wheel Do, Creating Link Wheel, Closed Link Wheel, Open Link Wheels or Horseshoe, Random Link Wheel, What type of content for Link Wheel, Promoting Link wheel, Time frame to see results, Useful tips regarding link wheel)
Blog Commenting and related materials for your Website or Your Client site
Introduction to Guest Blogging/Guest Posting with its importance and SEO benefit.
Complete idea on Tiered Link Building and proper way of doing it to increase backlinks to your site.
Learning about the major Search Engine Ranking factors to know what parameters Google takes into consideration for ranking a page.
Complete knowledge on Google Penguin Update , how it works, and its impact on bad quality backlinks.
What is Google Penguin and why it was brought?
Know about the different versions of the Update
Identifying site penalization and knowing about the recovery process after site getting hit by Penguin

Section 12: Competitive Analysis & Outsourcing

Collaboration
Discussion
And 'what about my site'
When to outsource
What to outsource
Selecting the right SEO provider
Find Who Your SEO Competitors Are
Introduction to Google Webmaster Tools
Google Analytics Introduction
Getting familiar with other handy web analysis tools
Visiting your competitor’s site and analyzing possible parameters and metrics to know their strength and value at where they stand.
Analyzing the keywords Competitors are Using for their SEO and pick idea from there to make your own strategy.
Checking the backlinks of your competitor site to see how strong and worthy they are along with other important SEO factors.
Evaluating Competition & Presence on Social Media to plan your part of the Social Media Marketing strategy.

Section 13: Applying the following major SEO elements, metrics & parameters in your Competitor analysis report file for yourself/the client

Main Keywords
Monthly Search Volume
Similar Website Ranking
Pages with & 20 Backlinks
Pages with Exact Keyword/s in Title
No. of sites with Homepage
No. of pages with PA & 30
1st Page Competitor URLs
PR of page
Moz Page Authority
Moz Domain Authority
Link Count
Whois Domain Age
Putting your findings based on the analysis and your remarks on the SEO competition

Course 2:Social Media Marketing

Section 1: Introduction to Social Media

A true definition of social media
Social media marketing
Branded case studies, both B2B & B2C, of successful businesses
Why social media is working for companies today
Social media optimization
Social media marketing strategy for business
Obstacle of social media marketing

Section 2: Twitter

Twitter Basics & Terminology
Introduction to Twitter
Why Twitter matters
Creating Twitter Profile.
Twitter Profile Graphics.
Twitter Profile Optimization.
Master the 140 Character Twitter Post

Section 3: Establishing Your Twitter Presence

Business Competitor Analysis.
Tweet with Minimal Effort Using Hootsuite
Finding the right people & accounts to follow in your business
How to search properly for information & competitors
Learn how to use Twitter search for specific content and lead generation
Using Twitter lists as a powerful marketing tool

Section 4: Twitter Strategies for Effective Marketing

Twitter Traditional Marketing
Hashtags and trending topics
Twitter Marketing
Twitter Marketing Monitoring Tools
Twitter Analytics.
Understanding Klout on Twitter

Section 5: Facebook

Facebook Account
Basics of Facebook
Account Security
Account User Name.
Privacy Policy.
Facebook Graph Search.
Edgerank
Facebook Group
Facebook Event
Facebook Fan Page
Keyword Finalization.
Creating a Business Page
On Page Optimization – Business Page
Admin Role.
Business Page Design
Identify your Audience.
Business Competitor Analysis
Content Strategy.
Scheduling Post, Backdate Post, Event, Milestone , offer.
How to Target Right Audience.
How to increase Engagement.
Facebook Apps
Manage Tabs
People Activity
Reviews
Email Marketing
Check-ins
Invite Friends
Call to Action
Facebook Tube
Insights
Business Page Analysis.
Facebook Marketing
Traditional Promotion.
Facebook Marketing
Facebook Advertising
Backdoor Marketing Plan.
Super Marketing Plan.

Section 6: Google Plus

Google Plus Basics & Statistics
What is Google Plus
Why are so many businesses using Google Plus
The Google Plus Layout
Optimize a Profile
Circle
Community
Hangout
How to find relevant conversations in Google Plus
Google Plus Event
The Google Plus Page
Setting up a Google Plus Business Page
Business Page Optimization
Business Competitor Analysis
Content Plan
Google Plus Marketing
Backdoor Marketing Plan
3rd Party Tool.

Section 7: YouTube

Basics
Layout of YouTube
How to search videos.
Video Features
Optimize a Profile
Channel
Optimizing a YouTube Channel.
Channel Verification
Video Uploading Process
Video Optimization (YouTube SEO)
Annotation
Copyright Facts
Monetization
Live Events
Branding
YouTube AD
YouTube Analytics
Video Editing
Marketing
Competitor Analysis
Back-links through YouTube
Keyword Planning and Setup
Digital YouTube Marketing

Section 8: Instagram

Introduction to Instagram
Navigating the layouts
Fixing a new account
Optimization
Research Policy
Photo Editing
Instagram Marketing

Section 9: LinkedIn

The Basics
How to use LinkedIn
Optimize Your LinkedIn Profile
LinkedIn Degree
Skill Endorsement
Pulse
How to find connections relevant to you and your industry.
Ranking
Introduction
Recommendation
LinkedIn For Business
Linkedin Group
Your LinkedIn company page
Advanced LinkedIn Marketing Strategies
LinkedIn Marketing

Section 10: Pinterest

Pinterest Basics
The Layout of Pinterest
Pinterest Business Account
Account Optimization
Board's Strategy
Pinterest Marketing
Using Pinterest in Your Marketing Campaigns
Blog and YouTube Channel Promotion
Pinterest Analytics

Section 11: Content Marketing

Introduction
Why content is king
Why Image is Queen
Definition of content marketing

Section 12: Actions

Create a Solid Content Marketing Strategy
Content Posting Rules (80-20)
Keyword research
Target Audience
Optimize your content for search.
Publish Regularly and Timely
Planning Template
Measure the success.

Section 13: Advanced Topics

Steps to run a successful Social Media Marketing Campaign
Demand Marketing Policy
Social media salaries
How to get jobs from Marketplaces.
Final thoughts

SEO & SMM using

Multiple Techniques

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Course Code :

CTSS-101 & 102
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Price (Paid):

$200 (16k)
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Price (Deposit):

$150 (12k)
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Duration :

3 Months
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Sessions :

24
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Certificate of Completion

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Including Freelancing

Student's Testimonials

Student's satisfactions are the best indicator of our success.

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