This Digital Marketing Training Program provides a detailed understanding of Digital Marketing concepts, strategies, and implementation, including planning a website, website promotion, email and Search Engine Optimization (SEO) campaigns, and integrating digital marketing with traditional marketing.
COURSE DESCRIPTION
This Digital Marketing Training Program provides a detailed understanding of Digital Marketing concepts, strategies, and implementation, including planning a website, website promotion, email and Search Engine Optimization (SEO) campaigns, and integrating digital marketing with traditional marketing.
Covering best practices and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.
CERTIFICATION
After completing the course students will become expert Digital Marketers. They will become certified in social media marketing(Ex: Facebook, Instagram, Linkedin & Pinterest Marketing), Search Engine Optimization, Google Ads(PPC), Google Analytics, Google Tag Manager, YouTube marketing, Email Marketing, Reddit Marketing and many more.
LEARNING OUTCOMES
On completion of the course, students will be able to:
- Planning & Executing Digital Marketing Campaigns for Businesses.
- Undertake Social Media Marketing
- Create and manage Facebook, Instagram, Linkedin & Google Ad Campaign.
- Undertake YouTube Marketing
- Use Google Analytics & Google Tag Manager
- Undertake Email Marketing
- Undertake Technical, On-Page & Off-Page SEO
Highlight
- Basics of Marketing
- Comparison of Traditional and Digital Marketing
- Statistics of Digital Marketing
- Benefits of Digital marketing
- Latest Digital marketing trends
- Digital marketing platforms
- Digital Marketing strategy for websites
- Career opportunities in digital marketing
- Student will be instructed on the fundamentals of:
- Effective branding as a freelancer
- Creating an effective 100% complete profile on Freelance marketplaces
- How to communicate with the client
- How to bid and win jobs
- How to manage projects and receive high ratings
Course requirements/ prerequisites:
- Basic knowledge of PCs, MS Windows, internet and online proficiency
- Basic knowledge of English (reading/writing/speaking)
- Familiarity with coding (for HTML/ CSS etc.)[NOT MANDATORY]
Software & Tools taught
- Grammarly
- Lightshot Screenshot
- Canva
- Facebook Creator Studio
- Facebook Business Manager(Event Manager, Commerce Manager)
- Facebook Business Suit
- Google Keyword Planner For Google Ads.
- SEMRUSH/AHRFs/other Tools For SEO
- Tubebuddy, Wordtracker For Youtube Marketing
- MailChimp, Email Extractors, Email Verifier for Email Marketing.
Course Module
- Overview Of Digital Marketing
- Facebook Business Page
- Facebook Business Manager
- All about Facebook Ads
- Facebook Retargeting
- Facebook Pixel
- SEO Overview
- SEO Ranking Factors
- Keyword for SEO
- All about Website
- Content Strategy
- Complete On Page SEO using Yoast/Rank Math plugin
- All about Technical SEO
- Google Analytics
- Google Tag Manager
- All about OFF Page SEO
- Local SEO
- YouTube Introduction
- YouTube Channel
- YouTube Video
- Instagram Marketing
- All about Google Ads
- E-mail Marketing
- LinkedIn Marketing
- Marketplace Class (Fiverr)
- Marketplace Class (Own Branding/SEO)
- Marketplace Class (Pinterest)
- Marketplace Class (Reddit)
- Marketplace Class (Upwork )
- Marketplace Class (Freelancer)
